Renowned rapper and singer Yo Yo Honey Singh has officially stepped into the luxury business space with the launch of his exclusive watch brand ‘Yo Yo Watches’. The grand launch took place with extravagant events in Dubai and Mumbai, grabbing the attention of fans and fashion lovers alike. The watches, priced at approximately ₹1,38,000, reflect Honey Singh’s flamboyant and distinctive style in their unique designs.
A Fusion of Rapper’s Lifestyle and Luxury
According to sources, the objective of ‘Yo Yo Watches’ is to blend Honey Singh’s extravagant lifestyle with the opulence of luxury accessories. The launch event in Mumbai especially stirred excitement among his admirers, who are now eager to flaunt these premium timepieces. Fans have been encouraged to share their reactions and purchase plans for these limited-edition watches.
Honey Singh Speaks on Building His Brand
Speaking at the launch event, Honey Singh expressed his belief in creating his own brand rather than endorsing others. “I have seen many ups and downs in life. I love watches, and my friend Neeraj suggested — why not create a watch line in my name? Titan has supported this venture as well,” said Singh.
Honey Singh also revealed that only 1,500 pieces of the Yo Yo Watches will be available in the market, after which the collection will be discontinued. “I believe that if people can buy an iPhone, they can surely buy a Yo Yo Watch. A watch tells time, and time never stays the same,” he added with a smile.
📱 iPhone kharid sakte ho to meri watch kyun nahi?
Tum log kharidoge to main millionaire se billionaire ban jaunga 🤗@asliyoyo Launches Yo Yo Watches ⌚️#HoneySinghWatch #YoYoWatches #HoneySingh #Bollywood #Videos 🎬 pic.twitter.com/pc6unZYDZi
— P. Rekha (रेखा त्रिपाठी) (@rekhatripathi) July 19, 2025
