Bollywood superstars Aamir Khan and Ranbir Kapoor are set to invest in QWEEN, India’s first self-discovery experiential luxury jewellery brand, ahead of its grand launch in February 2026.
Their involvement follows a major ₹1,000 crore strategic investment by Rosy Blue and Kashikey Co. Ltd., signalling strong confidence in QWEEN’s vision of transforming the way Indian women experience jewellery.
QWEEN’s first experiential retail destinations—spanning 5,000–6,000 sq. ft—are scheduled to open in Bangalore and Delhi.
QWEEN Aims to Redefine Luxury for the Modern Indian Woman
Designed to make jewellery buying inviting rather than intimidating, QWEEN hopes to reshape the luxury landscape through:
- 100% natural diamonds & gemstones
- Ethical, artisan craftsmanship
- Purpose-led design philosophy
- A deeply immersive, sensory retail experience
The brand positions itself as a movement, not merely a jewellery retailer—placing women’s individuality, expression, and identity at the core of its experience.
What Aamir Khan Says About Joining QWEEN
Aamir shared his reason for backing the brand:
“I’ve always supported ideas rooted in authenticity and long-term thinking. QWEEN stood out because it creates beauty mindfully—with respect for people, processes and purpose. I’m proud to be part of something both creative and conscious.”
Ranbir Kapoor: “This Brand Is a Celebration of Women Owning Their Space”
Ranbir expressed deep personal connection with QWEEN’s philosophy:
“The women in my life—my mother, sister, cousins, my wife—never waited for validation to be who they are. Their strength helped shape me. QWEEN celebrates that same unapologetic spirit.”
He added:
“This isn’t just a jewellery brand—it’s a movement. Young women deserve a brand that reflects them, not their grandmother’s era. Something bold, fierce, real and precious. QWEEN lets women wear their crown their way.”
Founder’s Vision — “Jewellery Should Invite Self-Discovery”
Amit Kumar, CEO & Founder of QWEEN, explained:
“QWEEN was built on the belief that jewellery should inspire self-discovery, not intimidation. The trust Aamir and Ranbir have shown reinforces our conviction that this is a culturally relevant, long-term opportunity centred around women.”
Massive Launch Plans — 20+ Collections, 3,000+ SKUs
QWEEN will introduce:
- 20+ curated jewellery collections
- 3000+ SKUs
- 7 colours of gold
- 7 natural diamond shades
- All pieces crafted from 100% natural diamonds, gemstones, gold and silver
The brand is targeting both everyday luxury shoppers and special occasion buyers seeking authenticity, rarity and modern design.
Backed by Industry Giants Rosy Blue & Kashikey
Rosy Blue
Founded in 1960, Rosy Blue is one of the world’s largest diamond conglomerates, known for:
- Responsible sourcing
- Global operations in 10+ countries
- Expertise from rough diamonds to finished jewellery
Website: rosyblue.com
Kashikey
Founded in 1928 in Japan, Kashikey is renowned for:
- Mastery in rare brown diamonds
- In-house craftsmanship
- Large gemstone archives
- High-end luxury design heritage
Website: kashikey.com
