Why tea startups booming in India, reason behind this?

Many young people of India have started the business of tea stall after getting encouragement from Prime Minister Narendra Modi. When a Chai Wala (tea seller) can become the Prime Minister of the country, then a tea seller can also become a successful businessman..

I am not saying this, the youth of this country has proved it in the last few years. These 2 startups ‘Chai Sutta Bar’ and ‘MBA Chai Wala’ have already proved their mettle.

This happened for the first time when a girl came into the tea business and on seeing it became viral on social media. Priyanka Gupta, an economics graduate, popularly known as ‘Graduate Chai Wali’ for the past few months, started a tea stall due to lack of jobs.

After that this startup kept spreading like wildfire, every day news of tea startup is coming from other parts of the country as well.

There are also some unique tea stalls names like “The Commando Chaiwala”, “Aatmanirbhar Chaiwali”, “Bewafa Chaiwala” and many more.

After all, what is so special about this tea business?

Usually, a copied business comes into the limelight after a long time. But there have already been 2 big startups in this tea business, whose earnings are in lakhs and more than 100 outlets have been opened, even after this tea business is being successful in India too.

According to my research, there are four main reasons behind this:

Country’s population

The population of India has reached close to 140 crores, employment opportunities are negligible compared to the number of degrees issued by universities every year. Even without wanting, the youth are selling something by setting up small shops and stalls to feed themselves and their families.

Tea consumption

Here tea is used as a common drink, just as drinking water is a must, tea has also become a need of the people. Tea is used from breakfast to dinner. A cup of tea made in 2 minutes costs 2 to 5 rupees. From village chaupal (a place in a village where people gather and talk) to large corporate meetings, tea is also consumed.

Low Investment

It usually costs 5 to 10 thousand rupees to start a tea shop, where other startups take lakhs of rupees and sometimes, they close before starting due to lack of money. But you can easily start a tea stall by taking debt from a family member or friends.

Charming Names

There is one amazing thing in all this and that is his name. Because of the attractive name, people are also drawn towards him. Without knowing what the quality of the tea would be, crowds would just gather for a one-time tasting. The one who stopped the crowd with his skill and hard work, he became successful. They say that the name sells before the work, something similar is happening with these tea startups as well.

Under the AatmaNirbhar Bharat Abhiyan (self-reliant India campaign) where there has been an influx of startups, youth are getting interested in the tea business also. From Kashmir to Kanyakumari, you will definitely find youth selling tea at tea shops.

There was a time when examples were given of stories written in books. But in this startup era, examples of living people are also being given. So you have seen what has been the reason behind the popularity of tea business. This cycle will not stop here, in the coming days you will get to see more


Rohit Mehta is an Indian Blogger-cum-Journalist, Author and Entrepreneur. He have been in digital marketing & IT sector for over 10 years, running his own digital agency, working for thousands of clients and projects.