What is Google web stories?

Those who have taken advantage of Google’s latest innovation, “Google web stories,” have seen an explosive expansion in their Google Search Console and AdSense metrics. If you run Google AdSense advertisements in your web stories, you can enhance your AdSense profits and attract a large amount of organic traffic to your blog site.

What is Google Web Stories?

The new Google Web Stories feature a visual storytelling style that allows users to combine media like video, audio, text, images, and animation to make a tale. The Discover app, Google Images, and the main Google search page all display these stories based on the user’s preferences and search history. When a user clicks on one of these, the entire article opens in a new browser, and they can switch to full-screen mode to continue reading or listening.

History of web stories

Google Stories of the Web was first introduced a few years ago. Still, it failed to gain widespread popularity until recently, when Google revamped the feature with several new features and rebranded it as Web Stories.

What are the benefits of making Google web stories?

To ensure the success of its new features, Google often promotes them internally; the same is occurring now with web stories, so there are numerous reasons to start making them now.

  • Visitor Flow to Popular Blogs

You should start writing web fiction if you want Google to send traffic directly. Web stories have a broad audience: they can send hundreds of millions of visitors in a single day.

  • Monetizing Online Narratives

The best way to make money is using Google web stories. A lot of people are curious about this, so allow me to inform them: there is a lot of money to be made writing web stories, such as

  • AdSense

By linking your Google Web Stories to your AdSense account, you’ll be able to show AdSense ads in your Web Stories and make money from them.

Is there a function to Google Web Stories?

Visual content format Google Web Stories can be displayed anywhere online. They let producers upload a series of photographs, videos, and music, much like Instagram’s “stories.”

Where Do Web Stories Appear?

The fact that Google Web Stories can be viewed all over the internet sets them apart from the plethora of similar storytelling features available in apps.

On Your Website:

In contrast to platforms like Instagram Stories, Google’s Web Stories can be embedded on any website. Compared to many apps, there are no constraints on the content that can be included in a publisher’s work, giving them greater control over the narrative. It also means that the report isn’t confined to the confines of the social media app’s walled garden but may instead be leveraged to attract more visitors to your website.

In the Search Results:

Google Stories are easily accessible from the search engine results page (SERP), which is one of the key advantages of adopting them over competitors’ social network narrative format. Google Web Stories may be indexed and returned as search results like any other web page.

For Your Online Magazines and Journals:

Web Stories can be utilized in other digital assets, such as emails and digital brochures, because they are hosted on your servers.

In a Variety of Mediums:

The AMP technology that webs stories are built on is optimized for mobile devices, but web stories may be read on any device with a web browser, including smartphones, tablets, and computers. As a result, there is less of a need to duplicate or adapt adaptable assets like websites for use on non-mobile devices, which boosts their usefulness.

10 Advantages and Applications of Google Web Stories:

Google Web Stories are a valuable channel for marketers to investigate because of their format, flexibility, and ease of creation.

The format has many advantages, and the top ten are listed below:

1. Under Your Control

Because the tales might be housed on the publisher’s website, the publisher retains all ownership rights to the text. In other words, unlike on social media, they have complete editorial freedom to choose whatever they like when deciding what to write about.

2. Making money

The publisher decides which advertisements display in a Google Web Story. Because of this, the publisher has complete control over whether or not to monetize the material, in contrast to the story feature is seen in social networking apps.

3. connecting to other websites

Many social media platforms, all of which use essentially the same narrative structure, discourage producers from providing external links in their posts. Because of this, you’ll need to get resourceful when adding links in the comments or bio.

4. Tracking with Google Analytics 

Since Web Stories function similarly to regular websites, they can be integrated with popular analytics tools like Google Analytics.

5. Stories that adapt to their readers

Unlike Accelerated Mobile Pages (AMP), Web Stories may adapt to any screen size. This eliminates the need to tailor material specifically for desktop displays or sacrifice features when adapting for mobile use.

6. Capable of Being Engaging

Quizzes and polls are only two examples of interactive content that can be hosted in a Web Story. Because not all Web Story creation systems offer this feature, you’ll need to rely on your technical proficiency to the greatest extent possible.

7. Time is Never Running Out

In contrast to other forms of Google content, such as Google My Business updates, Web Stories are permanent.

8. Easily Searchable and Linkable

This is because Web Stories are formatted in a way that is naturally crawlable by search engines. This means that beyond the basic SEO required to rank any web page well, you won’t have to do any more work on your content to get it onto Google’s first page.

9. Use Any Marketing Strategy You Like

Web Stories can be designed however they choose, so long as they are technically sound. It’s up to you to select the visual elements (fonts, colors, animations, and so on) that best represent your brand.

10. Real-Life Accounts

If you update your Web Story and include the “live-story” feature, the user will be alerted instantly.


The marketing potential of Google Web Stories is substantial because it is a method for producing informative and entertaining content. In contrast to other social media narrative styles, Web Stories are neither time-bound nor restricted to a single medium. There may be marketing benefits to being featured on Google services like Search and Discover.

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Rohit Mehta is an Indian Blogger-cum-Journalist, Author and Entrepreneur. He have been in digital marketing & IT sector for over 10 years, running his own digital agency, working for thousands of clients and projects.